Image Source:- Istock What is a conversion? A conversion is a goal that a business sets for its PPC campaigns, and is generally defined as a desired action that a potential customer takes after clicking on an ad. This could be anything from making a purchase to signing up for a newsletter or requesting more information about a product or service. Conversion rates are simply the percentage of people who take the desired action out of the total number of people who click on the ad. For example, if 100 people click on an ad and 10 of them make a purchase, the conversion rate would be 10%. If you're looking for help with your PPC campaigns, be sure to check out our PPC services in india . We offer a wide range of services that can help you get the most out of your advertising budget and improve your conversion rates. Contact us today to learn more about how we can help you achieve your marketing goals. There are many different ways to calculate conversion rates, but one of the ...